Using marketing know how to improve your knowledge team’s visibility (first published on KM Insight)

  • 22 February, 2019

Hélène Russell, legal knowledge and learning specialist, recently interviewed Sue Bramall for KM Insight, part of the ARK Group. They discussed Sue’s top tips for improving the branding, visibility and reputation of law firm knowledge teams so they can help…

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Future Firm Forum: Focus, Foresight, Friendship and Fun

  • 29 October, 2018

It’s a week since I returned home from the 2018 Future Firm Forum in Queenstown, New Zealand. I have reflected on it often since. For those of you aren’t aware of the Future Firm Forum, it is an intimate gathering…

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Legal marketing lessons from Ed Sheeran on Desert Island Discs (first published on Legal Futures)

  • 20 October, 2018

You could hardly go into a public place over the summer without hearing Ed Sheeran on the airwaves. He is one of the most successful musicians ever – once holding nine spots in the top 10 singles chart, a claim…

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Managing marketing – hot potato or high performance team? (first published in Managing for Success by the Law Society)

  • 24 August, 2018

Many small firms struggle to get the resourcing of their marketing right and find themselves with a revolving door of staff which can frustrate their marketing strategy and may be costly in recruitment fees. Sue Bramall draws on her experience…

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New Zealand legal services and lawyers — what might happen? (first published in LawTalk)

  • 25 April, 2018

LawTalk, the journal of the New Zealand Law Society, asked five innovative New Zealanders working in the legal services industry – including our own Simon Tupman – about the changes needed today and what they think could happen over the…

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Out of this world: how far reaching is your communications strategy in 2018?

  • 2 February, 2018

In 1984, a non-profit was established in Sacramento, California, by a group of scientists to search for extra-terrestrial intelligence (called SETI).  Today, the institute has a three-pronged strategy, comprising education and public outreach, as well as searching for signs of…

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Pricing and the ‘Dunning-Kruger Effect’

  • 1 September, 2017

When working with partners to assist them on a specific pricing proposal, all too often the conversation goes something like this; “So what levels of resourcing will be required for this and how long do you think it’ll take?” “Well,…

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Time management for solicitors and marketing

  • 30 May, 2017

What is this life if, full of care, we have no time to stand and stare. No time to stop when woods we pass,  when squirrels hide their nuts in grass. These words came to me as I walked up…

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How Firms Add Value

  • 30 May, 2017

In this article, Simon and Ian Berry examine the concept of ‘value’ and illustrate how, by understanding and establishing value and implementing strategies to price and deliver it, firms can secure a competitive edge and increase their bottom line. All…

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Food for the Soul

  • 30 May, 2017

In this article Simon argues that law firms need stronger leadership and meaningful values if they are to adapt successfully to change. Recently, I had the privilege of addressing the Association of Legal Administrators’ Convention in Texas. As I prepared…

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