Covering broccoli with cheese sauce – why do lawyers need to be bribed or threatened to embrace CRM?

  • 29 May, 2019

After legal expertise, client relationships are surely a lawyers most valuable asset – and yet managing that information is often given scant attention. A report from Legal IT Insider on the latest developments in the CRM provision for law firms…

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Knowledge management strategies – five top tips (first published on Knowledge for Lawyers)

  • 24 May, 2019

Helene Russell reveals her five top tips for those starting to write their knowledge management strategy. I recently ran my popular knowledge management strategy workshop and have developed these five top tips for those who could not make it. To…

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Curiosity (first published on Knowledge for Lawyers)

  • 2 May, 2019

It killed the cat. It went to Mars. How can it help you learn and improve your knowledge-sharing conversations? It encourages you to learn, helps you have enjoyable conversations and generally makes life interesting. Having recently read an article about…

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Evidence-based practice (first published on Knowledge for Lawyers)

  • 17 April, 2019

Why do some law firms seem happy to leave money on the table? Why is there not a greater emphasis on evidence-based knowledge management practice in the legal sector? Hélène Russell explores this issue and suggests some ways you can…

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LMS Financial Benchmarking Report published

  • 12 April, 2019

Last year we saw solid real-terms growth for firms polled in the Law Society’s Law Management Section (LMS) Financial Benchmarking Survey 2019, which showed a median rise in income of 4.2% for participating firms. If you would like to read…

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Using marketing know how to improve your knowledge team’s visibility (first published on KM Insight)

  • 22 February, 2019

Hélène Russell, legal knowledge and learning specialist, recently interviewed Sue Bramall for KM Insight, part of the ARK Group. They discussed Sue’s top tips for improving the branding, visibility and reputation of law firm knowledge teams so they can help…

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Veterans, traditionalists and baby boomers – take care marketing to older clients (first published in PS magazine by The Law Society)

  • 23 January, 2019

Given that none of us feel old, should we segment our target market by age?  And if so, is it necessary to adapt our marketing for older clients? There are currently over 15.3 million people aged 60 or over in…

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Mind your language – respect for people living with dementia

  • 14 January, 2019

Private client lawyers, solicitors working in mental health law, law firm PSLs, marketing staff, and external copywriters will be interested in a best practice guide which highlights language to avoid when writing about people living with dementia. The free online…

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Law Firm IPOs: Pricing on a Wing and a Prayer (first published on Validatum)

  • 23 November, 2018

We usually begin our Partners Pricing Masterclasses with one of the most evocative of Warren Buffet’s quotes, ‘The single most important decision in evaluating a business is pricing power. If you’ve got the power to raise prices without losing business…

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Legal marketing lessons from Ed Sheeran on Desert Island Discs (first published on Legal Futures)

  • 20 October, 2018

You could hardly go into a public place over the summer without hearing Ed Sheeran on the airwaves. He is one of the most successful musicians ever – once holding nine spots in the top 10 singles chart, a claim…

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