LMS Financial Benchmarking Report published

  • 12 April, 2019

Last year we saw solid real-terms growth for firms polled in the Law Society’s Law Management Section (LMS) Financial Benchmarking Survey 2019, which showed a median rise in income of 4.2% for participating firms. If you would like to read…

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Using marketing know how to improve your knowledge team’s visibility (first published on KM Insight)

  • 22 February, 2019

Hélène Russell, legal knowledge and learning specialist, recently interviewed Sue Bramall for KM Insight, part of the ARK Group. They discussed Sue’s top tips for improving the branding, visibility and reputation of law firm knowledge teams so they can help…

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Veterans, traditionalists and baby boomers – take care marketing to older clients (first published in PS magazine by The Law Society)

  • 23 January, 2019

Given that none of us feel old, should we segment our target market by age?  And if so, is it necessary to adapt our marketing for older clients? There are currently over 15.3 million people aged 60 or over in…

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Mind your language – respect for people living with dementia

  • 14 January, 2019

Private client lawyers, solicitors working in mental health law, law firm PSLs, marketing staff, and external copywriters will be interested in a best practice guide which highlights language to avoid when writing about people living with dementia. The free online…

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Law Firm IPOs: Pricing on a Wing and a Prayer (first published on Validatum)

  • 23 November, 2018

We usually begin our Partners Pricing Masterclasses with one of the most evocative of Warren Buffet’s quotes, ‘The single most important decision in evaluating a business is pricing power. If you’ve got the power to raise prices without losing business…

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Legal marketing lessons from Ed Sheeran on Desert Island Discs (first published on Legal Futures)

  • 20 October, 2018

You could hardly go into a public place over the summer without hearing Ed Sheeran on the airwaves. He is one of the most successful musicians ever – once holding nine spots in the top 10 singles chart, a claim…

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Why don’t lawyers do what you ask them to do? (first published on Legal Futures)

  • 4 October, 2018

In an article first published on Legal Futures, Simon McCrum explores why lawyers do not do what the firm needs them to do and recommends action to take to ensure that the policies and procedures put in place are followed.…

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Knowledge Loss – can you afford it? (first published on Legal Futures)

  • 12 September, 2018

Law firms sell solutions to clients’ problems based on the combined knowledge of staff. People will always move on, but can you afford to lose their knowledge when they go? If not, what can you do to minimise the losses…

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Managing marketing – hot potato or high performance team? (first published in Managing for Success by the Law Society)

  • 24 August, 2018

Many small firms struggle to get the resourcing of their marketing right and find themselves with a revolving door of staff which can frustrate their marketing strategy and may be costly in recruitment fees. Sue Bramall draws on her experience…

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More dangerous drivel from the Legal Services Consumer Panel

  • 6 August, 2018

Under normal circumstances, we would not bother wasting time addressing the asinine drivel that periodically issues forth from the Legal Services Consumer Panel but the latest article in the Law Society Gazette (1 August 2018) simply cannot pass without comment.…

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