Where’s the legal services pricing puck heading?

  • 13 November, 2019

Where’s the legal services pricing puck heading? is a compelling interview with Richard Burcher, the leading authority on pricing legal services and contributor to the Dialogue on Remaking Law Firms. Thank you for joining the Dialogue on Remaking Law Firms …

Read more

WORKSHOP: 19 & 20 NOVEMBER 2019, STRATEGIC PRICING MASTERCLASS, GRAY’S INN, LONDON

  • 1 November, 2019

Pricing is a key area for law firms and an area that can have a huge impact on profitability. Otterburn Legal Consulting is holding a strategic pricing masterclass which will cover a number of pricing areas. The key speaker with…

Read more

Berners Marketing is shortlisted for cultivating talent among Keele University graduates

  • 4 October, 2019

Berners Marketing has shortlisted for the ‘Cultivating Talent’ category in Keele University’s Breaking the Mould Awards 2019. This award recognises employers across all sectors who have provided outstanding employment opportunities for Keele University graduates, stimulating and stretching new employees and…

Read more

It’s personal – the human side of law firm marketing (first published in the Solicitor’s Journal)

  • 30 September, 2019

Talk of AI and digital marketing may be on everyone’s lips, but attention to clients and staff will make a big difference in the effectiveness of a firm’s marketing and business development. “I just cannot get the partners to agree,”…

Read more

Tomorrow’s KM: Innovation, best practice and the future of knowledge management

  • 29 August, 2019

Interested in the intersection between knowledge, learning, innovation and creativity and its place in your business’s success? Ark’s latest multi-author book, with a contribution from our Helene Russell, is now available. Innovation is arguably an integral part of the knowledge…

Read more

10 September 2019 – Exploring knowledge management, marketing and business development with Sue Bramall and Hélène Russell

  • 13 August, 2019

In May, Sue Bramall will be speaking at an event hosted by fellow Law Consultancy Network member Hélène Russell. The talk will be focused on knowledge management – adding value and raising your profile. When: Tuesday 10 September 2019, 12.30…

Read more

Covering broccoli with cheese sauce – why do lawyers need to be bribed or threatened to embrace CRM?

  • 29 May, 2019

After legal expertise, client relationships are surely a lawyers most valuable asset – and yet managing that information is often given scant attention. A report from Legal IT Insider on the latest developments in the CRM provision for law firms…

Read more

Veterans, traditionalists and baby boomers – take care marketing to older clients (first published in PS magazine by The Law Society)

  • 23 January, 2019

Given that none of us feel old, should we segment our target market by age?  And if so, is it necessary to adapt our marketing for older clients? There are currently over 15.3 million people aged 60 or over in…

Read more

Mind your language – respect for people living with dementia

  • 14 January, 2019

Private client lawyers, solicitors working in mental health law, law firm PSLs, marketing staff, and external copywriters will be interested in a best practice guide which highlights language to avoid when writing about people living with dementia. The free online…

Read more

Legal marketing lessons from Ed Sheeran on Desert Island Discs (first published on Legal Futures)

  • 20 October, 2018

You could hardly go into a public place over the summer without hearing Ed Sheeran on the airwaves. He is one of the most successful musicians ever – once holding nine spots in the top 10 singles chart, a claim…

Read more

Authors

Categories

Archives

Recent Posts