Veterans, traditionalists and baby boomers – take care marketing to older clients (first published in PS magazine by The Law Society)

  • 23 January, 2019

Given that none of us feel old, should we segment our target market by age?  And if so, is it necessary to adapt our marketing for older clients? There are currently over 15.3 million people aged 60 or over in…

Read more

Mind your language – respect for people living with dementia

  • 14 January, 2019

Private client lawyers, solicitors working in mental health law, law firm PSLs, marketing staff, and external copywriters will be interested in a best practice guide which highlights language to avoid when writing about people living with dementia. The free online…

Read more

Otterburn Legal Consulting hosts management & leadership forum on 14 May 2019

  • 4 January, 2019

A highly interactive one-day forum for law firm leaders hosted by Otterburn Legal Consulting. In May 2017 and again a year later, Andrew Otterburn and Simon Tupman ran highly successful one-day forums for law firm leaders in London. They will…

Read more