Law Firm IPOs: Pricing on a Wing and a Prayer

We usually begin our Partners Pricing Masterclasses with one of the most evocative of Warren Buffet’s quotes, ‘The single most important decision in evaluating a business is pricing power. If you’ve got the power to raise prices without losing business…

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Legal marketing lessons from Ed Sheeran on Desert Island Discs (first published on Legal Futures)

You could hardly go into a public place over the summer without hearing Ed Sheeran on the airwaves. He is one of the most successful musicians ever – once holding nine spots in the top 10 singles chart, a claim…

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Why don’t lawyers do what you ask them to do? (first published on Legal Futures)

In an article first published on Legal Futures, Simon McCrum explores why lawyers do not do what the firm needs them to do and recommends action to take to ensure that the policies and procedures put in place are followed.…

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Knowledge Loss – can you afford it? (first published on Legal Futures)

Law firms sell solutions to clients’ problems based on the combined knowledge of staff. People will always move on, but can you afford to lose their knowledge when they go? If not, what can you do to minimise the losses…

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More dangerous drivel from the Legal Services Consumer Panel

Under normal circumstances, we would not bother wasting time addressing the asinine drivel that periodically issues forth from the Legal Services Consumer Panel but the latest article in the Law Society Gazette (1 August 2018) simply cannot pass without comment.…

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Streets Ahead (first published by Property in Practice for the Law Society)

As times are tough in the conveyancing market, Sue Bramall shares her 12 steps to success for a law firm that wants to stand out from the competition and win clients. The RICS UK Residential Market Survey for March 2018…

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Book Review: Clarity for Lawyers, Effective Legal Language, by Mark Adler and Daphne Perry, published by The Law Society

“This book should be obligatory reading for every law student, every lawyer who would like to improve their communication skills, and every communications professional who works with lawyers.”  Sue Bramall When I finally closed my copy of Clarity for Lawyers,…

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Run it Past the Firms’ Pricing Manager – Who? (First published on LexisNexis)

In 2016 Forbes magazine ran an article entitled, ‘10 Jobs That Didn’t Exist 10 Years Ago’. It’s a bit of a cliché but everyone understands the concept that jobs which could not have been conceived of a few years ago,…

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Fixed Fees: Here Be Dragons! (first published on Validatum)

Let us say at the outset that we are strong proponents of fixed fees, even in areas of work where they have not been particularly prevalent such as dispute resolution. We believe that they should be used much more than…

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Don’t let lawyers write the content for your law firm’s website (first published on Legal Futures)

“Our solicitors put lots of content on our website, but we don’t get much business from it”, said the managing partner of a law firm to me recently.  Indeed, there was plenty of legal text on the website but there…

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